This browser also stands out by adopting a completely different view regarding ad display.īrave was created by Brendan Eich which is known for creating Javascript and being a co-founder of Mozilla & Firefox. He is pretty much the person responsible for the web we know today, since Javascript is the main technology behind website interaction. A “Brave” new concept for the webīefore getting into Brave’s features, it’s important to understand its concept and what problems it might solve.īrave tackles a real issue that no one is talking about: the amount of trackers, cookies and data collection parasites that is infecting the web. In fact, the usage of these elements became a standard on our web. In their pitch, they point out that these elements tend to make our web experience slower, drains our devices batteries and we end up paying more in data charges. So they decided to create a browser that natively block trackers, ads and other data-collecting elements, using their Brave Shield feature. This way, they claim you’ll have huge improvement in browsing speed, prevent from draining as much battery, and save money on mobile data. The Brave Shield feature allows you to decide, per page, if you want to block ads, cookies and trackers, to allow some of these factors in, or to remove the shield all together.
Brave Browser’s focus on privacyīesides blocking trackers and other data-collecting software, Brave wants to take a step further into privacy by adding Tor and DuckDuckGo into their private window mode. With Tor, you’ll be able not only to hide your history, but also to mask your location from other websites. This is achieved by routing your internet browsing through multiple servers before you enter your desired website. Besides, every jump is encrypted in order to improve your privacy.ĭuckDuckGo comes into play from another angle. Mainstream search engines, such as Google and Bing, usually collect data from user searches whether they want it or not.
So, by using DuckDuckGo on Brave’s privacy mode, you are avoiding letting other search engines know about your searches.Īlso, Brave forces the use of httpson websites, which makes your browser experience more secure. The way Brave handles user attention is quite unique. They look at ads as an intrusive element to users which might not be the best way to “properly valuing user attention”.
This is the way BAT works with advertisement To achieve this, Brave has two key components: a ledger system that captures user attention anonymously (your data never leaves your browser’s local storage), and a cryptocurrency called Basic Attention Token (BAT) to properly reward each party. Users are able to choose if they want to see ads, which are delivered through notifications. Then, they will be rewarded for their attention with BAT tokens.
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